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Trend among BT customers: contactless payments with card, phone and BT Pay accessories

22 July 2019 Reading time 3:00 minutes

Over 75% of the shopping transactions of Banca Transilvania's customers in Romania are contactless transactions with the card, phone and BT Pay accessories. The volume of contactless payments made by BT customers doubled compared to the same period of last year, a trend supported also by new payment methods, such as: BT Pay wallet, Apple Pay, respectively through smartwatch – Fitbit Pay and Garmin Pay.

 

"We enjoy our customers' receptiveness to new banking solutions. The figures show us that banking – especially digital – is increasingly part of our lives. A banking app on your phone, for example, totally changes the shopping or money transfer experience.  In the first half of the year our focus was to add new facilities to BT Pay, and from June, including BT customers who have iPhone or Apple Watch can make contactless payments directly with the phone, our bank offering this service with the launch of Apple Pay in Romania" - says Oana Ilaş, Executive Director Development and Management of Retail Products, Bt.

 

Thanks to Banca Transilvania's investments in digital solutions, customers have at their disposal a series of options for card management: BT24 Internet Banking & Mobile Banking, BT Pay, BT Visual Help or with the help of the Livia chatbot, through Facebook or Skype.

 

BT Pay, 2,000 downloads/day

  • The number of phone payments, through BT Pay, doubled in the first half of the year.
  • More than 300,000 customers have BT Pay on their phone, double compared to December 2018. 
  • +170% is the increase in the number of transfers from BT Pay to BT Pay users based on the phone number in the contact list, respectively through IBAN to customers of other banks (June vs. December 2018).
  • The app, launched in January 2018 on both Android and iOS operating systems, allows BT customers to add any card issued by the bank.
  • Payment by phone is available for Customers of Banca Transilvania on both operating systems: from June this year, even iPhone owners can pay with their phone, by adding digital cards in Apple Pay.
  • In addition to paying at merchants, BT Pay has the following facilities: money transfer; non-stop management of money and cards (balance check, transaction history, limit setting, card blocking/unlocking, automatic payment of mandatory amounts on credit cards, etc.).

 

Banca Transilvania is the only bank in Romania that offers, through the BT Pay collection, a series of contactless payment alternatives, wearables type: watch, bracelet, sticker, BT Pay app, Garmin Pay, Fitbit Pay and BT Pay keyboard/extension.

Press contact

comunicare@btrl.ro

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