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The BT Pay app, a favorite among Romanians living abroad: a digital experience rated 86 on the NPS scale

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19 never 2026
READING TIME: 3 MINUTES
The BT Pay app, a favorite among Romanians living abroad: a digital experience rated 86 on the NPS scale

Banca Transilvania reports excellent results regarding customer satisfaction among members of the diaspora who open accounts through the BT Pay app. The Net Promoter Score (NPS) for this experience is 86 (out of 100), one of the highest recorded in Banca Transilvania’s customer satisfaction survey for 2025 and the first months of 2026.

Profile of customers in the diaspora, according to the study:

  • High level of digital autonomy: customers living abroad are highly self-reliant in their digital interactions with Banca Transilvania.

  • Diverse uses of the account: I use or intend to use my BT account to receive recurring income from Romania (salary, pension, scholarship, child allowance), for occasional income, savings, investments, testing BT solutions, and maintaining a financial connection with Romania.

  • How BT Pay customers choose the service: new customers opted for the app mainly based on recommendations (nearly 50%), information found online (on the BT website, on social media, and in AI-powered searches—approximately 45%), as well as interactions with the team in Romania, Italy, and the Republic of Moldova, where the Banca Transilvania Group has a physical presence.

With BT Pay, you can easily manage your money anytime, anywhere in the world 

BT Pay helps Romanians living abroad manage their money anytime, anywhere, and stay financially connected with family and friends in Romania. BT Pay eliminates the need to visit a bank branch for those who wish to become customers of Banca Transilvania.

New customers have immediate access to all the app’s features and receive their digital debit card instantly within the app, followed by their physical card at one of the bank’s branches or at the address of their choice. The card can be funded either via IBAN transfer or via a card from another bank added to BT Pay. Romanians residing in Italy have access to the BT Pay Italia app, which includes an Italian IBAN—so that income from Italy can be received in a BT account without a collection fee—a digital card, and instant transfer solutions. The app can be downloaded from Google Play, the App Store, and Huawei AppGallery.

Where do most of BT Pay's new customers live?

10% of the bank’s new customers who open an account through the BT Pay app live or study abroad, with most of them in the United Kingdom, Moldova, Italy, Germany, and Spain.

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