March was a month marked by strategic milestones for Banca Transilvania Group. The BT brand reached a symbolic milestone, surpassing $1 billion in the Brand Finance Banking 500 2026 ranking. The month saw product launches, significant advancements in AI, as well as major financing deals in Romania and internationally.

The BT brand is worthover $1 billion

Banca Transilvania remains the strongest banking brand in Europe, with a brand value of over $1 billion, according to the Brand Finance Banking 500 2026 ranking. At the same time, BT has remained in the top 10 of the world’s strongest banking brands for the fifth consecutive year.

Contribution to Romania's performance

BT is among the main contributors to Romania's performance in the Global Innovation Index 2025 (ranked #49 out of 139 countries).
 

#AI

BT is the first bank in Romania to join the Visa Agent-Ready program, contributing to the testing and development of autonomous commerce solutions based on AI agents.

#New Releases

• BT is launching a new online shopping campaign. Discounts and other benefits for your Easter preparations, from April 1–5.
  
  
• Banca Transilvania and Mastercard have launched the physical version, in euros, of the McLaren F1 Team Mastercard Debit Gold premium card.
  
  
• eSIM, directly through BT Pay: choose the plan that suits you best, without any extra steps or complicated setup.
  
  
• Victoriabank and Fiscal Partner have launched a comprehensive digital solution for payment acceptance and sales tax reporting in the Republic of Moldova.
  
  
• The Visa ePOSibil campaign, organized by BT in partnership with Visa, offers an unmissable benefit for small and medium-sized businesses: a BT POS terminal with 0% management fees for 6 months.
  
  

#Financing

• BT, through its subsidiary BT Italia, is providing over 50 million euros in financing for one of the Hilton hotels in Venice, marking a new step in its international expansion.
  
  
• BT has provided Globalworth with nearly 40 million euros in financing for the development of the fourth office building in the Green Court complex in Bucharest.
  
  
• BT served as lead arranger for one of the region’s largest green financing deals, worth €460 million, provided to the Austrian company Enery through a consortium of eight banks.
  
  
• Microinvest (Banca Transilvania Group) has secured the largest loan in the company’s history and is strengthening its role as the leading microfinance partner for entrepreneurs in the Republic of Moldova.
  
  

Acknowledgment

Banca Transilvania was named the Best Private Bank in Romania by Euromoney magazine.

Continuity in leadership

• Ionuț Stroe is the new CEO of BT Pensii; he previously served as Deputy CEO. The position became vacant after Corina Cojocaru was appointed CEO of BRD Pensii, a company acquired by the BT Group in November 2025.
  
  
• Robert Anghel is the new CEO of Salt Bank, having previously served as Chief Business Officer. Gabriela Nistor, who has led Salt Bank since 2022, is stepping down from her executive role but will continue to contribute to the bank’s strategic direction and its next stages of growth as a member of the Board of Directors.
  
  

#BTVoice

• Oana Ilaș, BT, on a different kind of numbers—the ones that change lives: investments in medical infrastructure
  
  
• Oana Ilaș Named Among the Top 100 Most Powerful Women in Business: A New Model of Leadership in an Increasingly Digital Bank
  
  
• Aurel Bernat (BT), Daniela Secară (BTCP), and Dan Dascăl (BTAM) at ZF Capital Market
  
  
• Sergiu Mircea, BT, on current volatility, shifting customer expectations, and the impact of artificial intelligence
  
  

#MacROZone

• The labor market
  
  
• Oil, once again at the heart of the economy
  
  
• Vehicle registrations in Romania
  
  
• Retail
  
  

#FinancialLiteracy

• A tax deduction of up to 400 euros per year for investments in stocks, bonds, or ETFs.
  
  
• Why financial leasing remains the best solution for cars and fleets in 2026.
  
  
• What is BT Direct, and how does it help you when you need money fast?
  
  
• Credit Cards vs. Debit Cards at BT: The Differences Explained Simply
  
  

#HumanBanking

Part of the DEI Cluj Talk Series, "Accessibility beyond Limits" is an event organized and hosted by BT, where we discussedinclusive design, customer experience, and the legal framework.

#CSR

BT, Electric Castle, and volunteers continued the reforestation efforts in Electric Castle Village (Cluj)