Over 430,000 people used AI Search on BT Group websites in 2024

Over 430,000 people used the AI Search feature last year, 70% of whom were visitors to the Ask BT website.

AI Search can be accessed on most of the BT Group websites, Banca Transilvania, Ask BT, Finance for Everyone, Starbt.ro, BT Go, BT Asset Management, BT Leasing and BT Pensions. Ask BT is the first site where the bank integrated artificial intelligence, in 2023. Other sites followed in 2024, all now based on the latest version, GPT-4o.

We are pleased that both initiatives - AI Search and Ask BT - have been pioneers in their respective fields and are the most important projects in the areas in which they operate, contributing to both accurate and user-friendly information and financial education. BT has a strong commitment to continue investing in and simplifying access to financial information.

Sergiu Mircea
Executive Director Marketing and Communications, Banca Transilvania.

FAQ BT, record number of visitors in 2024
FAQ BT is an online platform, conceived as a search engine, with over 2,000 questions and answers about banking, as well as about the products and services of Banca Transilvania Group companies. Thanks to the integration of artificial intelligence, people who search for information using AI Search receive a comprehensive answer to their online questions, based on all the details on Întreb Întreb Întreb BT about the topic.  

• 5.6 million people visited the site in 2024, +13% compared to 2023, setting a new record.
• Visitor interest has changed from one year to the next, so the most sought-after information is about products and services.
• 70% of visitors came to the site directly.
• 3 questions, on average, visitors ask through AI Search and stay in the conversation for about 3 minutes.
• From abroad, the site is mainly visited from Germany, the UK, Italy, Spain and France. The number of visits from the Republic of Moldova has increased year on year.

Banca Transilvania is the first banking institution in Romania to integrate artificial intelligence in its online communication, services and processes, using both Robotic Process Automation (RPA) and Large Language Model (LLM).