Banca Transilvania, UNTOLD and Visa launch the BT Visa UNTOLD virtual card
01 August 2023 Reading time 4:00 minutes
BT is the official UNTOLD bank from the start and ensures the payment experience at the event
Banca Transilvania and UNTOLD are launching, in collaboration with Visa, the BT Visa UNTOLD virtual card with animated design, for fans of the festival, which this year will take place from 3 to 6 August in Cluj-Napoca. The card is a limited edition, with a design inspired by the UNTOLD 2023 theme, The Light Phoenix.
The first virtual card with animated design in Europe was launched by Banca Transilvania in January this year. BT is the only bank in Europe with such cards in its portfolio.
BT Visa UNTOLD, the newest virtual card card:
- It can only be issued online, from the BT Pay app - News section on the homepage or add card area.
- Customers receive it instantly and it can be used immediately.
- Issuing and administration costs are zero.
- The card can be used for in-store and online purchases with your phone.
- It also comes with benefits and prizes:
- 10 full experiences for 2 people at UNTOLD Dubai 2024 for cardholders;
- 50 UNTOLD 2024 passes every day of the festival for those who load their festival wristband with the BT UNTOLD card;
- 15% discount in the festival on official UNTOLD products.
"We are delighted to announce the launch of this card together with UNTOLD and Visa. It is a unique card with an exciting animated design, drawn from the fantastic world of the UNTOLD festival. It was created with the idea of celebrating the spirit of the festival and the community, and we wanted to bring the festival experience into everyday banking as well. We believed in the magic of the festival from the beginning, we've been with the story that has been written year after year and we want to give members of this community a complementary addition to the festival experience, directly in BT Pay. Festival and music enthusiasts can carry a part of this experience with them beyond the event period, wherever they go", says Oana Ilaș, Deputy General Manager Retail Banking, Banca Transilvania.
"The partnership with Banca Transilvania and Visa has given us the opportunity to collaborate with prestigious brands that share our values. This unique project brings to the forefront the innovation and passion for unique experiences specific to the three brands. In a European first, the BT UNTOLD virtual card will bring a splash of colour and magic to our fans' experience at UNTOLD 2023 and beyond. We are proud to be the first festival in Europe to offer such animatedly designed virtual cards, a unique way to celebrate and cherish unforgettable memories of UNTOLD 2023, The Light Phoenix. With a design inspired by our themed universe this year, the card will be available in a limited edition, making it a special collector's item for all festival attendees and beyond," says Bogdan Rădulescu, Chief Business Officer, UNTOLD.
"We are delighted to partner with Banca Transilvania and UNTOLD in the launch of this animated virtual card, an innovation that combines the secure and convenient payment experience offered by Visa with the passion for fun of one of the world's most famous festivals. We are proud to partner with a bank that shares our vision and always brings uniqueness to the financial solutions offered to customers. We look forward to seeing how this virtual card will be received by festival lovers and we are happy to be part of creating memorable moments that start at UNTOLD and continue the fun beyond the stage, with benefits and experiences for cardholders throughout the year," added Elena Ungureanu, Country Manager, Visa Romania.
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