Banca Transilvania starts issuing the BT Visa UNTOLD UNTOLD physical card with OLED technology, a first for Romania

• The physical BT Visa UNTOLD UNTOLD card with OLED technology, a first for Romania, can be ordered from the BT Pay app until July 31, 2025 by people who registered online in the campaign conducted in March-April 2025.
  
  
• The digital version of the card, launched in 2023, will automatically change its design in the coming period to be in line with the UNTOLD 2025 festival theme, Hummingbird.
  
  
• For customers who did not register online for the OLED version of the card, the bank offers the possibility to get the physical card in the standard version without OLED. This must still be applied for via BT Pay, but no time limit is required.
  
  
• BT Visa UNTOLD is a debit card, in lei, with specific benefits for each of the three versions: the physical card - with OLED or standard - or the virtual card.
  
  

Banca Transilvania, the official UNTOLD bank, starts issuing the BT Visa UNTOLD Card with OLED (Organic Light-Emitting Diode technology) to people who have pre-registered online between March and April 2025 and apply for the card, by July 31, 2025, through the BT Pay application (Card Issuing/UNTOLD category). The card will arrive at the address of the customer's choice or can be picked up at one of Banca Transilvania's branches of their choice.

Launched by Banca Transilvania, UNTOLD and Visa and produced in the United States by IDEMIA Secure Transactions, the BT Visa UNTOLD BT card is a premiere in Romania and is among the first OLED cards in the world. Thanks to the integrated technology, the card lights up with every contactless payment, offering a unique payment experience through its visual effect. It also means exclusive benefits and membership to the UNTOLD community.

BT, UNTOLD and Visa announce the following key benefits of the BT Visa UNTOLD with OLED card:

• Easy access into the festival via Priority Lane;
  
  
• Exclusive access to the Premium BT x Visa platform, located right in the stadium, with a direct view of the Mainstage at UNTOLD X 2025. An area created specifically for a select number of festival fans to give them a memorable experience.
  
  
• Access at pre-sale prices for an extra month after the end of the first UNTOLD 2026 season ticket sales campaign;
  
  
• Discounts: 20% discount on the official UNTOLD clothing and accessories collection at the festival; 15% discount on accommodation options available on the UNTOLD website; 4% discount on Booking.com accommodation paid with the BT Visa UNTOLD card.
  
  

With the BT Visa UNTOLD UNTOLD card, we write the magical story of the festival beyond the event itself. Year after year, we bring new elements, such as the card design, inspired by the UNTOLD narrative. 2025 means the launch of the physical version of the card, with built-in OLED technology, changing the contactless payment experience. What's more, every payment or transfer with this card has a special sound effect in BT Pay, adding extra magic to the everyday experience - an innovation that transforms everyday payments into experiences, a first in the banking market. There's something special about the product ever since its digital launch in August 2023: it set an all-time record, with 10,000 cards activated in less than 48 hours. Today it is the bank's most used digital card, with more than 180,000 users. The success is the result of an exceptional collaboration with UNTOLD, Visa and IDEMIA Secure Transactions, each of which has made a key contribution to what Pay-With-Magic means to the UNTOLD community.

OanaIlaș
Deputy General Manager Retail Banking
Banca Transilvania

UNTOLD's partnership with Banca Transilvania and Visa is one of the strongest and most innovative in the entertainment industry, not only in Romania, but globally. It is a collaboration built over time, based on trust, shared vision and the desire to create authentic experiences for our fans. The launch of the BT Visa UNTOLD UNTOLD card with OLED technology is a new step in this direction. A product that combines innovation with utility, offers clear benefits for users and, most importantly, strengthens the bond with the UNTOLD community. Not just a spectacular design, but a symbol of belonging - a way to stay connected beyond the festival. The fact that this card was originally launched digitally in 2023 and today has a premium physical version, shows how we are building relevant projects that integrate the latest technologies and directly meet the expectations of those who are close to us. We are excited that through this remarkable and unique partnership we are developing an innovative tool that blends everyday utility with magical elements of the UNTOLD Universe, evolving into a true key to a community and exclusive facilities in the UNTOLD Prime platform.

Bogdan Buta
Founder and Group CEO
UNTOLD Universe

Visa stands for innovation that transforms the payment experience and, together with Banca Transilvania and UNTOLD, we are delighted to mark a milestone: the launch of the BT Visa UNTOLD Visa UNTOLD card in physical format for the first time, in the innovative OLED technology version. This card is clear proof that technology and creativity can turn every payment into a memorable moment, with a captivating design that amplifies the festival experience and digital lifestyle. We are excited to bring together a new product that brings banking closer to the passion for music and innovation.

Elena Ungureanu
Country Manager in Romania
Visa

The BT Visa UNTOLD digital UNTOLD 2025 themed UNTOLD digital card, The Hummingbird

For customers of Banca Transilvania who already have the BT Visa UNTOLD digital card, the animated design will automatically change to the festival's 2025 theme, Hummingbird, for one year. So far, the design has been inspired by Mother Nature (UNTOLD 2024) and Light Phoenix (UNTOLD 2023) concepts. Benefits of the card include: access to private sales campaigns for UNTOLD ticket purchases, 5% discount on UNTOLD products purchased at the festival and official festival accommodation, as well as 4% discount on Booking.com accommodation paid with the BT Visa UNTOLD Card.

The physical BT Visa UNTOLD UNTOLD card as standard (without OLED)

Customers can also order the standard, physical BT Visa UNTOLD UNTOLD Card from the BT Pay app.

The BT Visa UNTOLD UNTOLD Card is one of Banca Transilvania's initiatives for customers who are fans of the festival.