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BT Direct strengthens its presence in the healthcare market through partnership with iStoma

August 26, 2024 Reading time 2:00 minutes

BT Direct and iStoma announce a partnership to make it easier for the population to access medical services, so that customers can pay in installments at more than 1,500 dental clinics in the country.

BT Direct is the personal financing company of Banca Transilvania Group, and iStoma is the developer of the platform of the same name, used by almost 2.700 dentists in Romania, Republic of Moldova, Ireland, Italy and Spain to optimize their work.

BT Direct has almost 100 partners in the medical field, and the collaboration with iStoma contributes to strengthening its presence in that market.  


Customer benefits:

  • BT Direct financing on the spot, directly in the dental clinic;
  • Pay in fixed installments for up to 60 months.

BT Direct this year: 

  • Almost 65,000 customers have accessed BT Direct financing solutions worth 300 million lei.
  • There were 120,000 applications for Smart by BT Direct online loans, with up to 5,000 applications in a single day.
  • It has grown to a portfolio of over 250,000 customers.

Customers can access BT Direct finance for product purchases or personal needs in over 2,000 physical stores and around 100 websites. They also have access to refinancing solutions for unsecured loans and card loans from other banks, as well as the Direct Credit Card. 85% of the more than 200,000 cards issued by BT Direct are environmentally friendly, made from recycled materials and can also be used through the BT Pay app.

Press contact

comunicare@btrl.ro

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