● The story of the White House, one of the brands of Cluj ●

BT Private Banking from Cluj-Napoca moved into the new house, in the White House location, on Emil Racovita street nr. 22. Dedicated to top customers, it is an emblem-headquarters, with a history of almost 100 years.

Banca Transilvania has over 4,000 Private Banking clients nationwide, of which almost 600 are from Cluj. Through the Private Banking Division, the bank manages assets of over 800 million euros. In 2015, compared to 2014, the number of premium customers increased by 18%, and the value of assets by 20%. In Bucharest, the headquarters of BT Private Banking is also in a villa, on Jean Monnet Street.

Horia Ciorcila, President of the Board of Directors of Transilvania Bank, said: "We are glad that from now on we will welcome our premium customers in a location with interwar charm and which has a special story. Moving to the new BT Private Banking headquarters is part of our sophistication plan regarding large clients, especially since for this year we estimate a 10% increase in the number of Private Banking clients, respectively in the value of assets managed".

• Banking with style at the White House

The headquarters of BT Private Banking is at the highest standards through the modernizations brought. Banca Transilvania kept the initial architectural style of the building, as well as all the original elements: portions of terrazzo pavement; wrought iron decorations and grids with stylized geometrical motifs, windows and doors. Also, the bank kept the White House brand due to its local notoriety. His new visual identity suggests "banking with style".

• The White House, almost 100 years of history

The story of the location where the White House is now located began almost 100 years ago, when Mozes Farkas, a famous lawyer and entrepreneur of the time, bought a plot of land in an elitist area, on which a house was built for his family. The owner of the house was also one of the representatives of the economic elite of Cluj and of the Jewish community in the area, associated at the Renner & Co Brothers Leather and Footwear Factory, founded in 1911, as well as its manager. The factory becomes Dermata, and later, the well-known Clujana. In 1950, his residence was nationalized, then it was transformed into a restaurant-café, and later it was a luxury hotel – the White House.