BT, in the Top Emotional Branding

Banca Transilvania is also, this year, in the top of the brands that arouse the greatest emotions among consumers. The ranking is part of the Emotional Branding study, conducted by 360 Insights and is published by Business Magazin.

About Banca Transilvania, in the related article, the following are specified: "Banca Transilvania continues the ranking, with a fair support from all age segments. Romanians love this bank for its constant in time and say that they trust it and that they recommend it to those around them."

The study measures the Romanians' attachment to the approximately 300 brands from 12 categories of services and products. At the core of the ranking are the 10 branding laws developed by Marc Gobe.