BT Direct, part of the Banca Transilvania Group, and JYSK Romania, one of the leading retailers in the furniture and home décor market, announce a partnership through which customers can access financing solutions tailored to home purchases.

The collaboration continues BT Direct’s strategy of building partnerships with leading brands, offering customers simpler and faster shopping experiences.

Customers can obtain up to 40,000 lei for purchases at JYSK stores, with a QR code available through which they can apply for financing for the products they desire.

We are delighted to launch this partnership with JYSK, a strong brand that is deeply attuned to what people want when it comes to home furnishings. We are seeing growing interest among Romanians in investing in the comfort and functionality of their homes, and through our financing solutions, we aim to support these choices.

Nicoleta Bott
CEO of
BT Direct

Our partnership with BT Direct is a step toward our goal of offering customers a more accessible and convenient shopping experience. We know how important it is for people to invest in the comfort of their homes, and through this financing solution, we’re giving them the opportunity to make their plans a reality more easily and quickly. We are delighted to collaborate with a trusted partner and to facilitate access to quality products for as many Romanians as possible.

Cristian Cuzmin

Financial Manager, JYSK Romania and Bulgaria