Banca Transilvania has climbed from third to second place in the ranking of Romania’s most valuable brands, with its brand value increasing to EUR 876 million. The Brand Finance Romania 50 2026 ranking was published by Brand Finance, the UK-based global leader in brand valuation.

This achievement is complemented by top-tier European recognition: BT is not only the strongest Romanian brand but also the strongest banking brand in Europe in 2026, with a Brand Strength Index (BSI) score of 92.9 out of 100 and an elite AAA+ brand rating, according to Brand Finance Banking 500 2026, published in March 2026.

What do these results mean?

• Brand value refers to the net economic benefit that would be generated by licensing the brand on the open market. It is an indicator of the brand’s commercial contribution to the company’s overall performance.
  
  
• Brand strength measures the brand’s solidity, trustworthiness, and differentiation relative to competitors, based on indicators such as reputation, loyalty, and public perception.
  
  

We are proud to be a Romanian brand and to represent Romania around the world. Our results speak, above all, to the relationships we build as a brand. A brand becomes truly powerful when it simplifies choices, when it is appreciated and, above all, desired. Relevance emerges when it is no longer just an option, but a constant presence in everyday life. And for Banca Transilvania, relevance means being part of people’s plans and ambitions, giving them the courage to forge new paths.

Ömer Tetik
General Manager,
, Banca Transilvania

Market Context

The total value of the top 50 Romanian brands reached EUR 7.4 billion in 2026. The top five brands—Dacia, Banca Transilvania, DIGI, eMAG, and Dedeman—account for over 54% of the total value.

Brand Finance evaluates more than 6,000 of the world’s largest brands annually and publishes over 100 reports covering industries and markets around the globe.