#CumparaDeLangaTine Challenge, a movement launched by BT to support local businesses

• Banca Transilvania wants to show solidarity to support entrepreneurs
• Bank launches, for the first time, an initiative through the voice of the people at BT, to show reasons and examples why local businesses deserve to be supported
  
  

BT is launching a new initiative to support entrepreneurs, this time for those who are part of our everyday lives through their businesses. The coffee shop on the way to the office, the convenience store next door, the flower shop next door or the online health food shop - and many other examples - are local businesses and the soul of any neighbourhood or city.

Buy from near you! is BT's challenge to get people back together again so that as many people as possible can find out about them. Entrepreneurs, whatever the size of their business, pay taxes and create jobs. By supporting neighbourhood businesses, Romanians support the local economy. The first step was taken by bank employees, by recommending businesses in the country, even if they are not BT customers. The campaign starts today with Omer Tetik, General Manager, presenting Filgud (Bucharest), Tiberiu Moisa, Deputy General Manager MidCorporate & SME, talking about Panemar (Cluj-Napoca) and Sorina Tigantea, Customer Relationship Manager Agribusiness, promoting the business Floare din Banat (Timisoara). Dozens of other #OameniDeLaBT follow.

"People ask me what to do now in Romania. I think there is a lot to do, but one thing we can all easily do is to support local businesses, to buy from local people and companies. That way we support the whole country and ourselves, indirectly. I am happy to be part of this initiative and I challenge those who know me, my colleagues and friends: pick a neighbourhood business and buy from there, there are many and they do good work. They have quality stuff, comparable to anything coming from outside. Open Challenge!" - says Omer Tetik, BT General Manager. "This is not a simple campaign. We want to start a movement for each of us to think more about the impact of our purchases and purchases on the economy and how they impact the country." - continues Omer Tetik.

The bank has come up with other initiatives to support entrepreneurs in the context of the pandemic. Such are the two online shopping hubs, #DirectLaTine and #InMiscare, launched with customers, as well as Buy from a Small Business, to encourage more people to buy from start-ups.