Banca Transilvania collaborates with Evam to create real-time customer experiences across all channels

Banca Transilvania, the largest bank in Romania and South-Eastern Europe, has decided to join forces with the leading MarTech platform Evam to create real-time, cross-channel customer experiences. It is a premiere in Romania in terms of the experience offered by the banks in collaborating and communicating with their customers.

This collaboration signals a pivotal shift in the banking industry, combining Evam's cutting-edge, innovative platform with Banca Transilvania's deep-rooted banking expertise. Together, they are poised to introduce a new era of banking that promises to redefine customer experience and set new benchmarks in the market.

Ӧmer Tetik, Chief Executive Officer, BT: "Customization in banking means tailored recommendations, products and services for today's and tomorrow's customers, who expect this from their banks. We are happy to be at the forefront of the solutions we offer, taking into account real-time information, which means the right offer, at the right time and in the right place, considering our customers' needs, preferences and habits".

Doruk Mutlu, Chief Executive Officer, Evam: "We’re joining hands with Banca Transilvania to do something exciting. We’re bringing our best in real-time technology to the table, setting the stage for a banking revolution that’s all about real-time data and customer-centric experiences. This is where banking meets innovation".

Banca Transilvania has more than 4.2 million customers, 90% of whom are digitized, using at least one of BT's banking apps.

About Banca Transilvania 

Banca Transilvania is the largest bank in Romania and South-Eastern Europe. As a universal bank, it covers all customer segments and business lines in the financial sector. It has over 20% market share, more than 4 million customers, around 10,000 employees, online banking solutions and 500 branches in 180 locations. The bank is an early adopter of artificial intelligence the Romanian banking sector by adopting Azure OpenAI Service solution for the AI Search functionality on Întreb BT (2023), as well as by integrating Microsoft 365 Copilot and GitHub CopilotAI assistants into the work of its employees (2024). Banca Transilvania's brand value reached USD 686.5 million, ranked 252nd in the Brand Finance Banking 500 2024 and ranks in the top 3 Strongest Banking Brands Worldwide (2024).

About Evam

Evam is at the forefront of technological innovation, offering a range of comprehensive solutions for real-time interaction with customers through different channels. Specialising in solutions for the banking and telecommunications sectors, the company uses advanced artificial intelligence algorithms, and through the MarTech platform every customer touchpoint contributes to a positive customer experience. Evam partners with global leaders such as ICBC, TEB/BNP Paribas, ING Bank, Garanti BBVA, Vodafone, T-Mobile and Turkcell, and its technology interacts with more than 600 million people in nearly 20 countries every day.