Banca Transilvania brand strength, in the top 10 global banking at this indicator
01 February 2022 Reading time 1:00 minutes

Banca Transilvania is also, this year, in the top of the 500 most valuable banking brands in the world, on the 302nd place, according to Brand Finance Banking 500 2022. The value of the Banca Transilvania brand increased to 460 million USD (from 441 million USD in 2021).
Also, the strength of the Banca Transilvania brand (Brand Strength Index) registered an increase of 19% compared to 2021, entering the territory of AAA+ and ranking BT in the top 10 global banking at this indicator.
The Banca Transilvania brand entered this ranking in 2018 (position 486), with a value of 174 million USD. The evolution is as follows: climb with almost 50 positions (2019), +100 positions (2020), and in 2021 it reached the 302nd place from 339.
Brand Finance calculates the strength of a brand through a BSI index (Brand Strength Index), taking into account three pillars, in the end resulting in a score of maximum 100, transformed into a rating system (for example, a brand with a BSI score 90-100 receives an AAA+ rating):
- Brand Investment (brand investment, marketing mix)
- Brand Equity (brand indicators among consumers and other stakeholders)
- Brand Performance (financial performance of the brand)
Details, in the Brand Finance Banking 2022 report.
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