BT Pay, 8 Years from Launching: Digital Ecosystem with over 4.6 Million Users
BT Pay, the first banking wallet application launched in Romania, now counts over 4.6 million users. More than 1 million phone payments, 400,000 transfers and 300,000 confirmations of online purchases are made through the app every day.
In the 8 years since its launch, BT Pay has evolved from an app with just a few basic functionalities - such as contactless payments and money transfers- to a digital ecosystem where users manage their money from A to Z: pay, save, invest, send/borrow money, manage their cards and access banking solutions directly from the app.
In addition to the Banca Transilvania's services, customers can also access the BT Capital Partners, BT Asset Management, BT Pensii, and BT Direct solutions, for investments in shares and savings in funds (investment funds, pension funds), respectively for financing.
The Donations feature, introduced in 2020, has made it easier to direct over € 1 million to social causes and non-profit organizations. BT Pay Kiddo, launched in 2023, has more than 180,000 users and contributes to the financial education of children and teenagers.

Eight years ago, BT Pay was a bold dream. Today is the app that has totally changed the way people manage their money. It has changed the game, raised the bar, redefined remote banking and showed that technology can be human, accessible. It has grown in a steady and sound manner, becoming the first digital wallet for many of its 4.6 million users - and the first wallet is never forgotten. BT Pay shows that ambition and passion can rewrite an industry and take banking to where people need it the most, in their everyday lives.
Oana Ilaș
Deputy Chief Executive Officer, Retail Banking
Banca Transilvania
BT Pay launches that have inspired the market:
- The first contactless phone payments (2018);
- The first meal voucher card in a wallet (2018);
- Integration with training monitoring apps and intensity-based rewards to encourage a healthy lifestyle (2018);
- First contactless cash withdrawals from BT ATMs (2019);
- A digital credit card that can be obtained in minutes and can be used immediately when shopping (2021);
- Europe's first animated digital card launched with Visa (2023);
- BT Visa UNTOLD, the world's first animated card, launched in collaboration with a music festival (2023);
- Customer authentication with BT Pay, when they call the BT Contact Center & Customer Care team (2023);
- Simple online payments with the Pay with BT Pay option (2024);
- The first authentications in the bank’s units using BT Pay (2025);
- The first cards to sound every time you pay or transfer money, BT Visa UNTOLD and McLaren F1 Team Mastercard (2025);
- Integration of artificial intelligence into the app and launch of the BT Chat virtual assistant (2025).
Visa, Mastercard, and Endava, are all partners who have contributed to the development of the application and who support the bank's strategy of constantly launching new functionalities and the population’s readiness to quickly adopt online banking solutions.