Banca Transilvania - a strong Romanian brand in new clothes

Banca Transilvania - a strong Romanian brand in new clothes

• BT has a new brand identity, suggestively associated with Romania, modernity, reputation and energy
• The bank's logo has been redrawn, and the chromatic palette is richer: yellow, red and blue
• The bank has kept within the brand identity the elements that have brought it so far visibility, favorability and sympathy
• The story of the BT brand started 22 years ago, in Cluj-Napoca, with 13 people in the team

Banca Transilvania has a new brand identity, which expresses the idea of Romania, modernity, respect and energy, values with which BT identifies itself. It is the second rebranding in the bank's history, after the one in 2003: the logo was redrawn, and the chromatic palette - yellow, red and blue - represents the new visual language of Banca Transilvania.

BT has kept within its brand identity the elements that have brought it visibility, favorability and sympathy so far, but which are also easily recognizable: the shield – as a graphic element of the logo, the yellow BT, respectively the Fairy, a character that offers the bank's communication uniqueness and a friendly way of transmitting information. Banca Transilvania remains, as a positioning, the Enterprise People's Bank: 1 out of 3 entrepreneurs who start a business choose BT. 

"Banca Transilvania is now in a new stage of development and maturation, and the new brand concept reflects very well what we are: the Romanian bank and local champion, who supports with respect, passion and new ideas the Romanian entrepreneurial spirit and dreams that turn into achievements" - says Horia Ciorcila, President of the Board of Directors of Transilvania Bank.

The rebranding project was carried out together with Brandient, a Romanian company dedicated to consulting in strategy and brand design. The rebranding included several stages: audit, redrawing the visual identity, drawing up the brand and communication strategy, respectively implementation, the stage that is ongoing both at the level of the bank and of the companies of the Banca Transilvania Financial Group.

The story of the Banca Transilvania brand started 22 years ago, in Cluj-Napoca, with a team of 13 people. Now, BT is one of the largest banks in Romania, with activity organized on three business lines: Corporate, SME and Retail. Banca Transilvania means, first of all, people: over 7,300 people in the team and over 2.2 million customers. The average age of the employees is 34 years, and for about 1,600 of them, BT is the first job.

The BT brand architecture includes over 20 sub-brands: of the companies of banca transilvania financial group, brands of products and services, foundations, sports competitions, banking café and for banking shopping events. Banca Transilvania is in the Top 100 strongest Romanian brands in 2016, on the 22nd position, up by 20 places compared to last year. The ranking was published in September this year by BIZ magazine.

BT's top management is confident that the very good financial results recorded by Banca Transilvania for years have prepared the ground for new approaches and successful projects at the level of the entire Financial Group, under the sign of the new visual identity.