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Banca Transilvania collaborates with Personetics to integrate artificial intelligence into its services

20 March 2018 Reading time 3:00 minutes

The cognitive banking application from Personetics will provide BT clients with personalized financial information, in real time

 

Banca Transilvania, the second largest bank in Romania, collaborates with Personetics, the market leader in cognitive banking applications, to provide a superior digital experience to BT customers, individuals and SMEs, by including artificial intelligence in its services.

 

The cognitive banking application offered by Personetics will be integrated with the new versions of BT24 Internet Banking and Mobile Banking, which will be launched this year.

 

"Our goal is to offer our clients the best banking experience by integrating the most powerful technologies in the field of artificial intelligence and machine learning. The partnership with Personetics allows us to increase the speed with which we go out on the market with personalized offers and information, for each BT client. This partnership and the launches that will follow are an important step in our strategy regarding the orientation towards digital, towards the experience offered to customers", says Ömer Tetik, General Manager, Banca Transilvania.

 

"We are glad to collaborate with an innovative institution such as Banca Transilvania, which has a significant presence in the retail and SME area. Given the current trends - open banking and the PSD2 agreement - the possibility to use data to provide personalized services and guidance will become a key differentiator for financial institutions in Europe or anywhere in the world", says David Sosna, Co-founder and CEO, Personetics.

 

Personetics & Banca Transilvania

 

About Personetics

The cognitive applications Personetics (Personetics' Financial AI Brain) are used by the largest financial institutions in the world to transform the daily experience in the relationship with the bank into a personalized one. They help clients to manage their finances as well as possible and to achieve their financial goals. A unique combination of financial intelligence and advanced cognitive skills, Personetics solutions make artificial banking intelligence a reality for 35 million customers: they offer personalized guidance in real time, automate financial decisions and simplify money management. Coordinated by a team of fintech entrepreneurs with a track record, Personetics was named Gartner Cool Vendor, one of the top 10 fintech companies by KPMG and the Top 10 Companies to Watch respectively, according to American Banker.

 

About Banca Transilvania

Banca Transilvania is the second largest bank in Romania and the core of BT Financial Group. The bank's strategy is supported by strong international shareholders, such as the EBRD and IFC – the World Bank. Its activity is organized on three main business lines: Corporate, SME and Retail. The bank has 2.2 million customers, over 7,000 employees and over 500 offices. BT is the leader in Romania on the card market, and 40% of the newly established companies in 2017 chose to work with Banca Transilvania. It is the only Romanian banking brand part of the Brand Finance 500 ranking, made by Brand Finance in 2018. The story of Transilvania Bank began in Romania, Cluj-Napoca 24 years ago, with a team of 13 people and a branch.

 

Press contact

comunicare@btrl.ro

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