EFFIE Silver Award for the BT programme, Bucharest Entrepreneur

The Bucharest Enterprising campaign of Banca Transilvania received the Silver EFFIE award at the Romanian EFFIE Awards, a competition that awards the most effective marketing and communication campaigns, measured by international evaluation standards.

The Enterprising Bucharest, launched in 2016, is a premiere in the communication of banks in Romania. It is an online platform about people and ideas that have contributed to the transformation of the capital into the most entrepreneurial city in Romania. For BT, the Bank of Entrepreneurial People, the program is a way to support and encourage the Romanian entrepreneurial spirit, to inspire and build a special community. So far it has included the following approaches:

• The first stage in inter-enterprising Bucharest was the Entrepreneurs' Recommendation: those presented by the program nominated other indaznete ideas, such as Pegasus, Radio Guerrilla, 5 to go, Frufru, In Front of the Block, Tea Tomescu, Bucharest Symphony Orchestra, Times New Roman, Pain Plaisir, Maison Dadoo or Summer Well.
• The second stage, The Recommendation of the Stars, brought into the campaign celebrities who designated a brand and promoted it also within the Enterprising Bucharest, such as: Bean MC recommended skate shoes from Danube Footwear, the first Romanian product in this niche; Andreea Esca recommended Bon Bijou.
• Mentoring for entrepreneurs is the current stage of the project, which includes monthly mentoring sessions, moderated by the ambassadors of the Bucharest Enterprising project, such as Alex Dona, Radu Savopol, Irina Stancescu and Tom, Adrian Popescu, Alexandru Manda. At these sessions, 25-30 entrepreneurs at the beginning of the road have direct discussions with the mentor, Q&A sessions, sessions to support their own businesses, after which they can win a one on one mentoring session.

Between certain members of the program, special links have been created, materialized in the launch of new projects, such as:

• Parallel, an online travel show made by DIUD (one of the largest small studios of film production and video advertising creation in Romania) and by Ariel Constantinof (blogger since 2006 and vlogger since 2015, founder of the first social business of bicycle courier in Bucharest, www.tribul.eu, but also the initiator of the www.motivonti.ro).
• The Frufru cooperative, a concept that gathers the products of several entrepreneurs in enterprising Bucharest such as Pain Plaisir, Pegasus or Madam Mitza, also being a place that manages to combine some essential elements for freelancers, entrepreneurs or simply for those who are in the center of Bucharest and need a place to work for a few hours.

They made possible this project and this Silver Effie: Three, Next Advertising, Greenmind Studio, Rogalski-Damaschin, MSL The Practice, the director Codrut Mendea, as well as all the entrepreneurs who are part of the Entrepreneurial Bucharest project and who contributed to the transformation of the capital into the most entrepreneurial city in Romania.

The EFFIE Awards were released in 1968 in the USA. The Romanian EFFIE Awards has reached its XVth edition and is a competition organized by the International Advertising Association Romania (IAA Romania), the Union of Advertising Agencies in Romania (UAPR) and the Institute.