Banca Transilvania's brand value increased by 39% to reach 955 million dollars

Banca Transilvania's brand value increased by 39% to reach $955 million, according to the Brand Finance Banking 500 2025 report.

Ranked as an elite international brand with a AAA+ rating, the BT brand is ranked 225th in the rankings, up 27 places from the top published in 2024.

According to the algorithm developed by Brand Finance, the bank also registers a Brand Strength Index (BSI) score of 95.3/100, which means it maintains its position in the top 10 strongest banking brands in the global rankings for the fourth consecutive year.

BT's very strong ratings are based, according to the evaluation, on the dimensions of familiarity, reputation and customer consideration , strategic investments, constant involvement in the communities of which the bank is a part, focus on digital transformation and the integration of artificial intelligence in customer communication.