BT, on the podium of the most valuable Romanian brands

Banca Transilvania has climbed into the top three most valuable Romanian brands according to Brand Finance Romania 50 (2024), with an increase in brand value of +11% to €641 million and up one position from 2023.

The growth of the BT brand has been driven by strong financial performance, digital transformation and a focus on experiences for our 4.3 million+ customers.

The cumulative value of the brands in the ranking increased by 6% compared to 2023 and reached €7 billion.

New companies, launched and developed in the last 35 years, account for 70% in terms of number of brands and over 60% in terms of brand value in the Brand Finance Romania 50 2024 ranking.

The story of the Banca Transilvania brand began 30 years ago.