Banca Transilvania ranks among the top five best-known Romanian brands, according to a study conducted by Frappe Digital (Daedalus Online) in January 2026. The top three positions are held by Dacia, Borsec, and Napolact, brands with a long tradition and strong visibility among consumers.

Banca Transilvania's position confirms the consistency of the brand and its presence in people's daily lives, in a context where familiarity and trust play an essential role in public perception.

Unaided awareness, a key indicator of brand performance

The ranking was based on unaided awareness, one of the most relevant indicators in assessing brand strength. It measures the brands spontaneously mentioned by respondents, without suggestions or predefined lists, thus reflecting the actual presence of the brand in the public's memory.

The study was conducted among the urban population of Romania, aged between 18 and 65.

This year's edition also marks the entry of new brands into the top 50, such as Jidvei, Agricola, Aqua Carpatica, Marelbo, Lăptăria cu caimac, ARO, and Altex.