BT rebranding named one of the world's most effective brand transformations in 2018 REBRAND 100 Global Awards

The rebranding of Banca Transilvania was designated one of the most efficient brand transformations worldwide, according to the 2018 REBRAND 100® Global Awards top. The jury included entrepreneurs, brand strategists and designers.

The new brand identity was launched in 2016 and realized in collaboration with Brandient, a Romanian company dedicated to consulting in brand strategy and design. The rebranding included several stages: audit, redrawing the visual identity, drawing up the brand and communication strategy, respectively implementation, the stage that is ongoing both at the level of the bank and of the companies of the Banca Transilvania Financial Group.