BT Direct and Dedeman launch co-branded card for home and garden projects

BT Direct and Dedeman are launching the Dedeman Direct Card, a co-branded credit card designed to instantly finance home and garden improvement and modernization plans.

The new product comes with a range of benefits for BT Direct and Dedeman customers:

• 5% bonus on purchases in Dedeman stores and online; 
• Installment payments for purchases made with the Dedeman Direct Card;
• Access up to 60,000 lei;
• 0% interest if the amount spent is put back on the card within the grace period;
• ATM cash withdrawals;
• A physical and digital Mastercard credit card, which can be used and managed through the BT Pay app;
• Quick card application at any of the 63 Dedeman stores.

Banca Transilvania Group's collaboration with Dedeman started in 2014, with Dedeman being one of the flagship brands in Banca Transilvania's Star program. BT Group took a step forward in 2019 by involving BT Direct, through which fast and affordable financing solutions were developed.

We are delighted to strengthen the partnership between BT Direct and Dedeman with the launch of this co-branded credit card. We are seeing a continued growth in interest in flexible and affordable finance and with this card we are responding even better to these expectations. At BT Direct we will continue to focus on digitization and simplifying access to finance.

Nicoleta Bott
Managing Director
BT Direct

With the launch of the co-branded Direct Dedeman card, the two companies reaffirm their commitment to support the Romanian economy, supporting both local businesses and customers looking for affordable solutions for home modernization.