30,000 people applied online, in a single day, for Banca Transilvania Group products and services included in the Bank Friday campaign. This is the highest number of applications in a BT online bank shopping campaign.

For most BT Group products, the number of enquiries was up to four times higher in a single day than the average this year.

This year's edition, held on November 7, 2025, meant: 

• Discounts and other incentives on banking, leasing and investment products and services for both individuals and companies.
  
  
• Discounts on cars, insurance and UNTOLD Festival tickets.
  
  
• A multi-brand integrated services platform, due to the fact that it was the campaign with the highest number of brands from different industries. The brands that contributed to the success of this edition are, in addition to those of Banca Transilvania Group: Toyota, Untold, Groupama, Metropolitan, Regnet, FGO, Namirial, Gomag, Emiral and Hosterion.
  
  

Banca Transilvania is the bank that brought the Black Friday concept to banking in 2014. Since then, thanks to its online banking shopping campaigns, it has successfully managed to integrate banking into customers' digital lifestyle, following the e-commerce model, with a focus on accessibility, personalization and experiences.