#BT Blog: Lionel Messi, star of BT's latest advert
07 January 2020 Reading time 1:00 minutes
The newest TV and online commercial of Banca Transilvania and Mastercard - the STAR card, uninterrupted shopping periods - has Lionel Messi as the protagonist. The campaign of the beginning of the year continues the series of commercials in which models appear for people, such as the campaigns with Simona Halep.
Lionel Messi is one of the most beloved athletes in the world, with tens of millions of fans, a role model for children and young people who thus choose the sport.
Bank customers prefer STAR Card for online and onside shopping. There are over 500,000 shopping cards in their pockets and phones. STAR Card is a loyalty credit card in over 12,000 partner stores of the STAR program and unique features in our country.
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28 FEBRUARY 2020
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