Victoriabank has a new brand identity

Victoriabank, one of the leading banks in the Republic of Moldova and part of Banca Transilvania Financial Group, has a new brand identity. It was launched on 2 December, with the anniversary in Chisinau, together with clients and partners, of 30 years of activity of the bank. The launch also marks a new stage in Victoriabank's history and a new image.

"Thirty years is the age at which Victoriabank has accumulated enough experience and certainly many successes. Thenew brand identity means balance between heritage and modernization" - said Bogdan Plesuvescu, President of Victoriabank.

The Victoriabank brand platform includes both brand experience, i.e. the relationship with the bank's team, its services and products, and brand image . The brand positioning is given by the bank's new key message, With a lust for banking. The bank's name has remained Victoriabank, a symbol of the ambition to grow and score new victories.

The new brand identity is the signature of Brandient, a Romanian brand strategy and design consulting company. In 2016, it carried out a similar project at Banca Transilvania, and later, in 2018, the BT rebranding was named one of the most effective brand transformations worldwide, according to the REBRAND 100® Global Awards.

Victoriabank is the first commercial bank established in the Republic of Moldova, has almost 270,000 active customers, over 1,100 staff and 100 branches. It is the banking institution that brought cards, ATMs, POS and contactless payment by phone to the Republic of Moldova.