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Banca Transilvania launches a campaign with discounts on loans, STAR points as a gift and coffee flavor

CAMPAIGN INFO
April 1, 2019
READING TIME: 3 MINUTES
Banca Transilvania launches a campaign with discounts on loans, STAR points as a gift and coffee flavor

● 20,000 euros with preferential interest from BT

● 150 lei in STAR points for more purchases

● Coffee gift from 5 To Go

 

A new banking shopping campaign launched by Banca Transilvania, the Declared Coffee Lover's Day,comes with a discount on the Personal Loan and with a gift in STAR points on the STAR Forte shopping card for those who apply online, on the dedicated page. The campaign takes place between 1st and 5th of April.c. and is both for BT clients and for those who want to work with Banca Transilvania from now on.

 

The advantages brought by the campaign:

  • Discount on the Personal Loan:fixed interest of 7.5 percentage points and zero analysis commission for:

- Personal loan in the classic version (instead of 9.9 percentage points for customers who receive income in the BT account, respectively 10.9 for other people);

- Personal loan with life and unemployment insurance (instead of 9.5 percentage points for customers who receive income in BT account, respectively 10.5 percentage points for other people). 

  • 150 lei in STAR points on the STAR Forte shopping card purchased from the bank during this campaign. The points can be used later for purchases at over 12,000 partners of the STAR program from Banca Transilvania, where they benefit from purchases in up to 18 interest-free installments or STAR points that represent up to 15% of the value of the purchases.

 

"We have chosen for this campaign two of the most successful products of the bank, the loan for personal plans and the shopping card, so we are sure that the promotions will be appreciated by the customers. Our offer is for those who know that a good plan or a shopping session starts and continues with a good coffee. The campaign is an in-house project, in which each stage went very well with caffeine and zamBT." – says Sergiu Mircea, Marketing & Communication Director, Banca Transilvania.

 

Banca Transilvania & 5 To Go go out for coffee together

BT's partner in this campaign is 5 To Go,the largest chain of cafes in Eastern Europe and the most accessed franchise in Romania. Those who buy coffee between April 1st and 5th.c. at one of the 90 5 To Go cafes in the country receive a code, which, once registered online on the BT campaign page, can bring a coffee as a gift. Banca Transilvania supported with financing, right from the beginning, the 5 To Go franchise, a 100% Romanian brand. The two brands are partners in a number of projects, such as:

  • Entrepreneurial Bucharest – a program dedicated to those who make Bucharest the capital of Romanian entrepreneurship;
  • Mentoring for real – series of meetings between entrepreneurs in the country;
  • UberGreen – transport service with 100% electric cars, in which BT and 5 To Go cover part of the leasing cost of the cars.

 

Banking + shopping = online banking shopping

Banca Transilvania launched in Romania, in 2014, the concept of online banking shopping. This means discount campaigns and other benefits for different services and products offered by BT. Theme is inspired by trends, events or holidays, the bank launching so far campaigns such as: Bank to School, Bank Friday, DragoBT, A More Workers' Work, BaBeTe, BANKschet and Barbosi Day.

 

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