On Black Friday, online purchases processed by BT increased 10 times compared to a typical day this year
14 November 2022 Reading time 1:00 minutes
This year's Bank Friday shows The Romanians' preference for online and installment shopping, as well as the openness to spend more.
What Black Friday 2022 meant compared to a standard day:
- Online shopping processed by BT increased, in volume, by 10 times;
- Payments in online installments through the STAR program of Banca Transilvania have increased more than 7 times;
- Almost 50% of all purchases made on November 11th with BT Black Friday cards were online;
- Nearly 70% of all purchases at BT merchants were online;
- Average/transaction value: +36% vs. standard day.
Banca Transilvania is the market leader, with over 5 million cards issued. BT has developed its own eCommerce processing platform (BTeComm), through which it provides advanced online card payment solutions. The STAR program, of which shopping cards are a part, has reached over 20,000 partner locations that offer interest-free rates or STAR points for each purchase with credit cards.
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