Banca Transilvania has 6 million cards

Banca Transilvania has reached the 6 million cards milestone, with the fastest growth pace during June 2022 - November 2023, namely 1 million cards. 1 out of 4 cards in circulation in Romania is issued by BT.

"Banca Transilvania's leading position in the cards issuing and acceptance area is supported by the super-app BT Pay, the STAR loyalty program, the complementary card acceptance solutions and our extensive network of ATMs and branches. We have created an efficient ecosystem, which we aim to continually refine and through which we come towards our customers with unique benefits and experiences. With this complementarity, we encourage contactless payments, e-commerce and the use of digital cards" - states Oana Ilaș, Deputy CEO Retail Banking, Banca Transilvania.

BT figures and trends:

• 25 transactions/second are made with BT cards, with an all-time high of 260 transactions/second, marked this year on Black Friday.
• +20% volume of shopping transactions performed with cards, in the first 11 months of the year, compared to the same period in 2022.
• More than 40% of the purchases paid for, at the POS, with BT cards, are made by phone.
• Almost 60% of the cards issued by the bank are enrolled in BT Pay.
• Record/day: 10,600 cards were issued on 1 August 2023, of which 5,800 were BT Untold cards.
• 164,500 children and young people, aged under 18, have a BT card and 90,000 have BT Pay.
• Over 95% of the issued physical cards are environmentally friendly, made from recycled materials.

The most important BT launches in 2023 on cards and payment experiences:  

• Animated virtual card - a premiere in Europe;
• BT Visa UNTOLD animated virtual card;
• BT Pay Kiddo, card and app for children over 10 and their parents;
• Complete travel experience: euro card issuing, travel insurance and currency exchange.

Banca Transilvania is, since 2017, the leader in the Romanian market.