Banca Transilvania, in the top of the most powerful Romanian brands, also in 2021

Banca Transilvania is one of the strongest Romanian brands, according to the ranking conducted by BIZ magazine and Unlock Research, BrandRo. BT ranks 27th out of the top 50 brands preferred by Romanians.

• The ranking is based on research by Unlock Research, which measures the strength of brands in terms of the investment of trust and affection given by consumers, without taking into account financial or commercial indicators.
  
  
• The performance of Romanian brands is measured based on 3 indicators: brand importance, usage and notoriety.
  
  
• The importance of a brand to the consumer was measured using the MaxDiff (Maximum Differentiation Scaling) methodology.
  
  
• According to this year's analysis, if in 2020 the main need of the Romanians was for brands to support them - especially emotionally, not only functionally -, in 2021 the dynamics between them and brands is different: they no longer feel the need for brands to cover a minus, but they want to give them a plus.
  
  
• The study is based on 600 online interviews and is representative of urban 18-55 year olds. Respondents chose from a range of brands, i.e. they chose which brand is most/least important to them, across 10 brand categories.

The first edition of BrandRo was produced 12 years ago, and since then BIZ analyses every year the strongest Romanian brands and their annual evolution.

The story of the BT brand started almost 30 years ago, in Cluj-Napoca, with a branch and a team of 13 people. Today, Banca Transilvania is the largest bank in Romania, with more than 3.2 million customers and about 9,000 people in the team.